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Home >About Us: Brand Story and Mission
About Mothers En
Vogue
Brand Story
Mothers En Vogue® (MEV) - a
specialist in breastfeeding fashion - was founded in 2003 out of a
conviction that today's modern mothers deserve clothing which combines
the multi-features of:
• comfort & fashion,
• health & esthetics,
• natural & eco-friendly fabrication,
• ingenious construction and
• quality sewing.
Mothers En Vogue is imported by
BMG Corporation Co., Ltd since 2008 and
start to have it first flagship showroom in April 2010 and a corner
inside Farlin Showroom Maotsetoung and the second showroom at Mothers En
Vogue inside Lucky Department Store Angteuk in Monireth Blvd. Mothers En Vogue
combines high-quality natural fabrics, innovative yet discreet nursing
design and flattering fit to create apparel that not only looks
beautiful but feels good too. MEV’s positioning - nurture, naturally -
is reflected in its use of natural and environmentally friendly yarns in
the manufacture of its garments.
These special qualities have led Mothers En Vogue to be a leader in the
nursing fashion field and popular in many countries worldwide. Founder,
Sharon Ho-Norton - a mother with an intimate understanding of
breastfeeding who is inspired by her personal motherhood journeys and
those of other mothers - believes that breastfeeding, besides being
beneficial for the child, should also be a positive and empowering
journey for every new mom. With the aid of aptly constructed nursing
garments that allow for discreet yet convenient nursing access, a
nursing mother can breastfeed on-the-go and gain confidence from the
breastfeeding experience. A Mothers En Vogue mother is one who desires
to give her best to baby, while being earth conscious, fashion savvy and
keeping up with her usual lifestyle and myriad of commitments.
The Mothers En Vogue range comprises a comprehensive line of nursing
wear, as well as a line of comfortable and versatile maternity wear that
can be worn from pregnancy to nursing (aptly named X.tended™ ). MEV’s
nursing access systems are designed to cater to the varying needs and
requirements of nursing mothers - from a new mom without prior
breastfeeding experience, to the savvy mom who has breastfed her several
babies, including the mom who is tandem nursing or even nursing during
pregnancy. MEV’s lines span the full spectrum of any occasion from
everyday to evening wear and from summer to fall seasonal wear.
Beyond just nursing and maternity wear, Mothers En Vogue also desires to
strengthen a mother’s self-image as a woman in blossom, a doting and
dutiful mom, and a friend of the Earth.
Mission
To be an eco-friendly nursing
wear specialist that helps to give mothers a positive breastfeeding
experience through:
1 • A comprehensive range
of well-fitted, high-quality and environmentally-conscious nursing wear,
as well as,
2 • A selection of comfortable and versatile maternity wear that
can be worn from pregnancy to nursing.
Vision
To empower moms around the world
with the confidence to embrace breastfeeding.
Values
At Mothers En Vogue, we are
always –
M indful of environmental issues
O bservant of our products’ quality
T aking care of nursing moms’ needs
H onourable in our promises
E nhancing the bond between mother & child
R ejoicing in the ease of breastfeeding
S tylish & confident moms |
